Davina McCall launches social media week: take the Action DIVA challenge

TV’s Davina McCall is launching the UK children’s charity Action Medical Research social media week (21-25 January 2013). The Action DIVA challenge week will cover the charity’s women only bike rides, including fitness tips, motivation, inspiring stories and great prizes! 

More information at: action.org.uk/action_diva_challenge

More women than ever are getting hooked on road cycling as one of the best ways to get fit and stay in shape. Action DIVA is a cycle ride just for the girls and Davina wants as many as possible to join her. There are three routes to choose from – so whatever shape, size or cycling ability, this is a ride for every woman.

Women on the ride will be raising vital funds for Action Medical Research. Despite enormous progress in medicine, all around the UK today there are hundreds of thousands of sick and disabled children who need your help – children like Joshua  born 15 weeks early and who suffered from a life-threatening bowel condition called nectrotising enterocolitis. Through medical research we can help save and change the lives of children like Joshua.

Davina says: “What better way to motivate yourself to get and stay fit than to sign up for this brilliant bike ride. By doing so, you lovely ladies will be able to raise some dosh for the most amazing charity.”